The Store of the Future

The store is no longer just a destination for in-person shopping, it is part of a brand’s broader omni-channel narrative. Meanwhile, a rapidly transformed retail customer journey is placing greater strains on today’s store, making management even more complex. Stores of the Future will need to be smarter, enabled with technology and innovations that enhance the customer experience and deliver improved outcomes by ensuring the right resources are used at the right time for the right reason. Listen in on this candid discussion with Accenture and Microsoft about the evolution of the physical store and how retailers can respond now to future-proof their physical stores and overall retail strategy.