The Roadmap to Digital Transformation with Lenzing’s CCO

Robert Van De Kerkhof, chief commercial officer of Lenzing, sits down with Sarah Barnes-Humphrey, JDA reporter, to speak about Lenzing's vision on digital transformation and sustainability. As the world's leading wood fiber producer, Lenzing is in a unique position to change the fiber industry. With growing consumer demand and consumption, fiber producers are able to make an impact on sustainability. Robert's transformation roadmap gives insight on how to implement a successful digital transformation in your business.