ITC Limited Creates the Perfect Recipe for Supply Chain Success

ITC Limited is a multi-billion-dollar conglomerate based in India. The company’s packaged foods business was experiencing fast growth,especially in its biscuits (cookies) category. But the company’s spreadsheet-based planning tools did not allow them to make effective cost-based tactical or strategic supply network decisions. Since implementing Blue Yonder’s network design capabilities, ITC has saved nearly one percent of cost of goods sold, resulting in a full return on investment in under two months.