CPF Relies on Blue Yonder To Support Optimal Decisions

Based in Thailand, Charoen Pokphand Foods (CPF) is one of the world’s leading listed agro-industrial and food conglomerates. It operates in 17 countries, exports products to over 30 countries, and serves over 4 billion people around the world. Birasit Boonnam, CPF's Director of Digital Transformation and BPI, describes how Blue Yonder solutions help CPF reduce conflicts among organizational siloes and solve problems via advanced supply chain logic.