Bonprix The Pricing Machine Article

AI versus human intuition: How data can be leveraged to increase margins, drop slow-selling products and respond to a spike in demand for joggers. The article is based on an interview with bonprix and Andreas Nierlich, Sales Director Retail EMEA CENTRAL. The Article originally appeared in German as „Die Preismaschine“ in TextilWirtschaft #12 from 25.03.2021, page 80-82