Are You Prepared to Customize Assortments?

Optimizing assortment and space has always been a challenge, but as retail competition has intensified, so has the magnitude and complexity of this challenge. Everyone is struggling. The pressure is particularly intense on the manufacturer account teams at major retail accounts where they are being asked to recommend and build assortments for literally thousands of locations. Continuing the current approach in organizational skills, data and analytics, process and technology will almost surely fail. A complete reassessment and resource re-allocation is needed today.