- Omni-Channel Commerce
Overview
Omni-channel commerce aims to fulfill the expectations of hybrid shoppers to easily search, order, receive, and return products.
Omni-channel shopping requires managing in-store, online, click-to-deliver, and ship-to-store with visibility across the supply chain
Consumers are ordering higher quantities of products online and expecting rapid delivery. The success of the largest online and in-store retailers has increased expectations for fast delivery and free returns. Your ordering, warehousing, and transportation management systems must operate in unison to meet customer expectations.
Retailers often rely on legacy supply chain point solutions that can’t adapt to omni-channel shopping requirements
The lack of a modern cloud-native technology platform that is fast, accurate, and cost-effective enough to meet the demands of omni-channel shopping puts many retailers at a disadvantage. Adapting the supply chain for omni-channel requires rethinking how siloed processes and people can work together to best serve new buying patterns.
Integrate sustainability into omni-channel operations
As customers become more aware of the environmental impacts of their purchases, including product materials, transportation, and recycling, and upcycling returned goods, businesses must consider the implications of integrating sustainability throughout the supply chain.
0%
of customers want to seamlessly shop between channels
0%
of sales worldwide are online
0%
of abandoned carts are fulfillment-related
Benefits
Why choose Blue Yonder for omni-channel commerce
Chief Digital Officer
Ensure that the buying and returns journey is efficient and enjoyable for the customer and profitable for the company
Focus on customer acquisition and retention through digital channels
Acquire and retain omni-channel shoppers by simplifying digital and in-store journeys to encourage their pursuit of the perfect product. CDOs must eliminate any purchase or returns processes that frustrate shoppers, so they will come back for future purchases.
Digital buying journeys depend on automation and collaboration among teams
CDOs choose and implement technologies to automate omni-channel sales and returns processes. They also are leaders in fostering a digital-first mindset among employees who use the technology to provide excellent customer experiences, resulting in increased sales and profits.
Retailers can create custom omni-channel shopping experiences with a flexible technology platform
Retailers can tailor each customer's journey by personalizing the shopping experience, optimizing fulfillment, and orchestrating returns across the network.
Acquire and retain omni-channel shoppers by simplifying digital and in-store journeys to encourage their pursuit of the perfect product. CDOs must eliminate any purchase or returns processes that frustrate shoppers, so they will come back for future purchases.
Digital buying journeys depend on automation and collaboration among teams
CDOs choose and implement technologies to automate omni-channel sales and returns processes. They also are leaders in fostering a digital-first mindset among employees who use the technology to provide excellent customer experiences, resulting in increased sales and profits.
Retailers can create custom omni-channel shopping experiences with a flexible technology platform
Retailers can tailor each customer's journey by personalizing the shopping experience, optimizing fulfillment, and orchestrating returns across the network.
Related Resources
5 Reasons You Need Intelligent Order Decisioning
Thought Leadership
This e-book defines the path to improved margins, conversion rates and other omni-channel success factors: Intelligent Order Decisioning.
Incisiv Omnichannel Index Report Infographic
Infographic
As part of its 2023 Omnichannel Experience Index, Incisiv assessed 115 retailers across 7 different industry sub-segments. Check out the ...
Digital Commerce 360 Retail Omni-Channel Report
Thought Leadership
In this report from DC360 Retail, read how innovations are bridging online and in-store shopping experiences. Omni-channel is a battleground
E-Commerce Returns 2024 European Retail Survey
Thought Leadership
The growing challenge of online returns has led European online retailers to make significant changes in the last year, but how effective ...
Omni-Channel Commerce Solutions
Solutions from Blue Yonder to maximize omni-channel customer satisfaction
Inventory Availability
A unified view of inventory enables accurate order fulfillment and inventory allocation decisions
Managing inventory is more complex with omni-channel buying journeys. Customers expect products to be available when they buy online and ship to a store or home. Real-time inventory visibility from warehouse to outlet can increase conversion rates, reduce cart abandonment, and improve customer satisfaction.
Returns Orchestration
Efficient returns improve the customer experience, reduce waste, and boost financial performance
AI-enhanced analytics determine the best way to handle returns based on your business’s orchestration rules to decide on the speed, method, and destination of returned items depending on the size, weight, SKU, value, and inventory strategy. Capture returns data to fine-tune the rules engine and generate insight into customer returns behaviors.
Order Promising & Optimization
Automate delivery path optimization
Blue Yonder's Order Promising & Optimization capability uses advanced technology to calculate every possible path for transporting each product to customer destinations. It automatically selects a path that balances maximizing customer service and minimizing cost, so everyone benefits.
Intelligent Rebalancer
Swiftly address disruptions in supply and demand with new order executions
Utilizing AI and ML, the Intelligent Rebalancer is a flexible microservice that replicates the thorough analysis used for initial inventory allocation planning. It swiftly applies the planning analysis in near real-time to the reallocation process after a disruption. Only Blue Yonder offers the unique capability to pivot using actual data and adjust order execution based on current needs rather than just planned needs.
Returns Processing
Streamline returns processing to quickly get items back on the shelf
Support warehouse and store operatives with an intuitive system to manage returns quickly and efficiently. Data-driven instructions guide staff through checking and dispositioning items, reducing processing time, and maximizing the value of every return by minimizing markdowns and disposal.
Case Studies
Case studies that prove we can help you transform your omni-channel supply chain
Since its first store opened in Florence, Alabama in 1945, Hibbett Sports has grown to include nearly 1,100 locations across 35 states; and they’re not done growing yet. Learn how Blue Yonder’s Cloud services have helped Hibbett Sports stay competitive by increasing its up-time availability and improving the responsiveness of their systems.
The largest U.S. retailer of pet products and services, Petco was ready to offer their customers a buy online, pick up in store (BOPIS) capability: but to achieve their vision, they needed our help. Discover how Blue Yonder helped the business successfully deploy their BOPIS project across all 1,500 retail locations in less than four months.
The largest privately held, third-party logistics provider in North America, Kenco was ready to embrace a new warehouse management solution. Watch as the vice president of information technology shares how Blue Yonder helped Kenco meet its goals – and reach full productivity within weeks of implementation.
With growth predicted to hit 521%, Mexico City-based upscale department store chain El Palacio de Hierro realized they needed a new warehouse management system to support business continuity and customer service goals. Blue Yonder’s Logistics warehouse management capability supported their growth and business continuity while delivering significantly improved inventory visibility and accuracy, increased labor productivity and substantially improved order delivery times to customers and stores.