National Blood Donor Month, observed every January, honors the vital contributions of blood donors and aims to increase awareness about the ongoing need for donations. Blood is crucial for various medical needs, including surgeries, cancer treatments, childbirth, anemia, traumatic injuries, blood disorders, and more. Each donation has the potential to save up to three lives, highlighting its significant role in supporting our communities.
The winter season frequently presents challenges for blood collection efforts. Severe weather conditions, such as snowstorms and freezing temperatures, can lead to the cancellation of drives, while seasonal illnesses may impact the ability of donors to participate. These disruptions emphasize the critical need for continuous donations to ensure a stable and sufficient blood supply for those in need.
In recognition of National Blood Donor Month, Blue Yonder’s Marketing Team united to organize a winter blood drive—an initiative driven by a collective commitment to compassion and community impact. Below, several team members share their personal reflections on the profound impact of donating blood and contributing to the health and well-being of their communities.
Jen McQuiston, Director, Solutions and Industry Marketing, U.S.: Since college I’ve donated a few times a year simply to help others—something that was instilled by my parents. Donating blood has been a great way to help strangers and a super way to pay forward the kindness that I’ve received over my life. A few years ago, I learned that I am what the Red Cross calls a “Hero for Babies.” This means that I have a rare blood type that allows my blood to go to those with weakened immune systems, including newborns. Understanding that my blood is filling a unique need makes me even more willing to share it with others who need help. Because of that I’ve moved up to donating 5-6 times a year—sometimes more if I add in a platelet donation.
Patricia Harris, Chief Marketing Officer, U.S.: Donating blood is one of the simplest ways I know to make a real difference—less than an hour of my time can help save a life! It is my small way of showing up for people I’ll probably never meet—because if someone I love ever needed it, I’d hope someone did the same.
Milissa Epps, Program Director, Marketing Team Operations, U.S.: I give blood to carry on a tradition. My father gave blood regularly for his entire life. His blood type was O negative, which is rare, and it is also considered universal because it will not trigger most immune reactions when it is transfused to patients with other blood types. I saw him make donating a priority and it has become a priority for me as well. The act itself is easy, in that it only takes about an hour, and that one hour can benefit up to three people. It is just a great way to give back to your community.
