Mastering D2C The Next Frontier For CPG Manufacturing

Across all industries, companies have been presented with significant new challenges — and consumer products goods (CPG) companies have been hit particularly hard. While sudden demand shifts and inventory issues wreaked immediate havoc on their supply chains, a longer-term impact has been the erosion of consumers’ brand loyalty. Today many CPG companies are scrambling to re-establish the close shopper relationships and brand preferences they spent years, or even decades, carefully cultivating.