ICON 2024 Blue Yonder Live: Restoring the Balance: Making Returns Work for Both Retailers and Consumers

In this discussion, Doddle explores strategies to restore balance to the returns ecosystem by crafting policies and processes that enhance brand perception and foster customer retention, all while safeguarding retailer profits. By prioritizing transparency, flexibility, and sustainability, retailers can cultivate trust and loyalty among consumers. This approach not only drives operational efficiencies but also maximizes profitability, creating a win-win scenario for retailers and consumers.