Watco enhances productivity and customer relations with Blue Yonder


Watco is a very customer-centric organization, and they have always focused on meeting customers where they are. By integrating with Blue Yonder, the company is always ready to serve its customers in real -time, every minute of the day.
Watco leveraged Blue Yonder Dynamic Price Discovery to offer its customers real-time market freight rates, with guaranteed capacity to fulfill customer demands and giving it a significant edge over its competitors. Watco has improved productivity significantly, processing over 1500 rate requests a month with increased rate accuracy, allowing it to respond to market volatility instantly and save time spent on generating freight loads.
To optimize its own freight network, Watco uses Blue Yonder Transportation Modeling to adjust its freight routes in real-time. This allows it to increase cost effectiveness, improve efficiency, and reduce carbon emissions and fuel burned by shortening truck routes. The company can simulate digital transportation routes with speed, streamlining driver capacity, optimize freight loads, and bring mindfulness to sustainability in its operations.
Shifting to a streamlined business approach
After gaining experience with serving customers through Blue Yonder, Watco is excited about what’s next. The company feels empowered to continue this great growth story with Blue Yonder, expanding into new relationships, and simplifying high-touch tasks. This gives Watco more time to focus on customer care and strategic conversations with customers.