Martin Brower

Martin Brower manages seven different types of recycling streams, including fiber cups, used cooking oil, and cardboard, creating valuable opportunities to reduce waste and reuse materials in a circular economy. This focus helps customers reduce surplus, recycle more efficiently, and advance sustainability efforts. Blue Yonder’s demand and supply planning and fulfillment solutions help Martin Brower’s customers to streamline recycling processes and buy-in through broader visibility to expected waste volumes and value.

Boosting forecast accuracy and reducing waste
With Blue Yonder’s AI-powered demand and supply planning, Martin Brower has minimized excess inventory, improved forecast accuracy, and strengthened market responsiveness. Key solution capabilities—such as machine-learning forecasting, constrained supply planning, and promotion planning—help the company align supply with real-time demand fluctuations and diverse stakeholder priorities. These solutions also boost operational efficiency, reinforcing the company’s commitment to waste reduction and sustainability. Senter explains, “Martin Brower has leveraged Blue Yonder’s demand and supply planning solution to support our sustainability solutions and generate more accurate forecasts and minimize inventory surplus. Martin Brower’s expert teams, together with Blue Yonder Fulfillment, efficiently replenish our distribution centers and restaurant customers across France, the UK, Canada, Australia, New Zealand, and the U.S., supporting efforts to achieve optimal inventory levels and reducing waste and GHG emissions.”

Harnessing AI to optimize forecasting and inventory management
The demand classification capability has sharpened the company’s ability to identify trends, leading to an improvement of up to 2.5% in forecast accuracy while optimizing stock levels and reducing excess inventory. As a result, Martin Brower has achieved forecast accuracy levels exceeding 95% in certain markets, strengthening its ability to anticipate demand, optimize inventory, and enhance decision-making.

Supply chain adjustments have helped to reduce forecast exceptions and cut manual workloads by up to 25–40%. Powered by Blue Yonder’s demand response capability, these adjustments help Martin Brower react dynamically to changing demand signals, contributing to improved accuracy and efficiency. Forecast configuration enhancements have also streamlined operations, reducing processing time by an average of 30%. Additionally, with Blue Yonder’s promotions planning and AI-driven predictions, Martin Brower can adapt more effectively to market shifts, offering alignment with demand trends while improving resource allocation and customer engagement.

Leveraging global data analytics for waste reduction
Accurate data insights and advanced automation play a crucial role in helping Martin Brower’s customers achieve their sustainability goals. Blue Yonder’s demand and supply planning and fulfillment solutions address the company’s fragmented data, helping to generate more reliable forecasts and avoid excess inventory. They also enable dynamic adjustments to stock levels and distribution, which improves planning efficiency, lowers operational costs, and strengthens supply chain resilience.

Martin Brower is now collaborating with customers in 10 countries worldwide to identify opportunities for reducing waste. These efforts include working with restaurant customers in the UK, the Middle East, and France to collect their used cooking oil. Leveraging Blue Yonder tools, Martin Brower has created data systems and restaurant engagement strategies to predict the amount of waste each restaurant should generate and track recycling rates. By maximizing the recycling of this oil, Martin Brower can work with processors to convert it into biodiesel, which is used to fuel Martin Brower’s trucks. This program has helped the company reduce transportation costs, increase recycling efforts, and helped lower emissions while allowing its customers to generate additional income by selling their used oil.

Empowering sustainable transformation
The results of these initiatives are far-reaching. Martin Brower’s approach to sustainable resource management, supported by Blue Yonder‘s demand and supply planning and fulfillment solutions, has led to reductions in product wastage of up to 30% and reduction in costs of up to 20%. The company’s innovative recycling programs have also enabled customers to transform otherwise discarded products into valuable assets, resulting in potential profitable opportunities.

This holistic strategy supports circulatory goals, reinforces brand integrity, and boosts operational efficiency. It also underscores Martin Brower’s commitment to sustainable solutions. By prioritizing eco-friendly practices, the company reduces its environmental footprint and contributes to a greener world.

The collaboration between Martin Brower and Blue Yonder showcases a powerful synergy that drives both economic and environmental success. Together, the two organizations are paving the way for a more sustainable and profitable future, demonstrating the value of innovative and responsible business practices.