Blue Yonder Assortment Optimization strengthens Grupo Comercial DSW’s category analysis by refining criteria for adding or removing items, improving display strategies, and increasing category profitability through a more efficient catalog. As customer expectations shift toward localized, preference-driven assortments, this capability helps Grupo Comercial DSW make more precise, data-driven decisions that keep assortments aligned with evolving demand.
Blue Yonder Category Management further advances Grupo Comercial DSW’s assortment strategy by standardizing business rules, aligning product selections with company goals, and incorporating real-time market and performance data. Category Management enables the company to benchmark against market trends, strengthen competitive positioning, and collaborate more effectively with category captains, ensuring that assortment decisions are both strategic and operationally grounded.
Strengthening shelf-ready execution
Blue Yonder Space Planning and Floor Planning provide the flexibility needed to support diverse merchandise, fixtures, and store formats. These ensure that planning decisions translate effectively into the physical retail environment, enabling more consistent, efficient, and shopper-centric execution across the company’s store locations.
To strengthen store execution, Grupo Comercial DSW adopted Blue Yonder’s web-based publishing capabilities, which provide a centralized, browser-based interface for stores to access and deploy the latest planograms and floor plans. This real-time access eliminates version control issues, reduces rollout delays, and streamlines communication between merchandising and store operations, resulting in more consistent shelf execution across all locations.
Excellence in space and floor planning
Grupo Comercial DSW’s use of Blue Yonder Space Planning and Floor Planning helped to drive consistent double-digit gains in hygiene and beauty.
By refining its planning discipline using Blue Yonder solutions, the company now creates planograms for 99% of its restockable items, with nearly 650,000 unique product-placement combinations organized into over 4,500 store-ready planograms.
“Blue Yonder Space Planning and Floor Planning have allowed us to substantially improve our display process with accurate, up-to-date floor plans and planograms that improve how we execute. And with Blue Yonder Assortment Optimization, our assortments are now designed around the intended role of each category, helping us make more targeted decisions and deliver stronger performance and profitability for the business." –Marco Martínez, CatMan Manager, Grupo Comercial DSW.
A new era of demand intelligence and
inventory precision
Native, built-in functions within Blue Yonder Demand Planning and Fulfillment delivered immediate benefits, including stronger promotion modeling, more assertive and analytically guided purchase planning, standardized calculation models, and improved forecast measurement. The implementation also enabled Grupo Comercial DSW to establish new processes, including forecasting promotional activities in key categories such as hygiene and beauty. This forecasting step is now essential for understanding promotional impact and determining required inventory levels, making it a critical input for commercial planning.
Hygiene and beauty—Grupo Comercial DSW’s first categories to adopt Blue Yonder Demand Planning and Fulfillment—saw a 15% sales increase in 2025. Forecast accuracy improved from 65% to nearly 90%, helping the company control and maintain out-of-stocks below 2.5%.
Where demand meets space: a fully connected
planning flow
With Blue Yonder, Grupo Comercial DSW created a fully connected planning process in which Category Management, Space Planning, and Floor Planning optimize assortments and deliver localized planograms tailored to each store’s needs. Demand Planning and Fulfillment transforms the company’s assortment and space data into accurate, granular forecasts. This end-to-end flow strengthens coordination between category, space, and inventory decisions, eliminating silos and creating a more unified, responsive, and profitable retail operation without duplicating efforts across teams.
Blue Yonder’s solutions helped Grupo Comercial DSW surpass sales expectations and deepen its category analysis amid industry pressures and shifting consumer demand. By connecting demand signals with space and category insights, the company can now tailor merchandising strategies to specific customer segments, ensuring decisions reflect real shopper behavior and support more precise execution.
Advancing the next phase of modernization
Grupo Comercial DSW continues to modernize its supply chain and retail operations, building on momentum from recent upgrades to the Blue Yonder technology. The company is committed to adopting new capabilities to strengthen agility, accuracy, and operational efficiency. These ongoing improvements ensure Grupo Comercial DSW can respond quickly to shifting consumer expectations and maintain a modern, future-ready retail operation.
