Dr Pepper Snapple Group

Success Story

Dr Pepper Snapple Group

Allocation and Space

Dr Pepper Snapple Group transforms its category management process

The company

Dr Pepper Snapple Group (DPS) is one of North America’s leading refreshment beverage companies. The company sells its diverse and popular soft drinks to top franchise businesses like Coca-Cola, Pepsi and other independent bottling companies throughout North America. With category management a core competency, the beverage company’s space, assortment and speed-to-insight capabilities are continuously evolving.

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