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“Retailers want transparency, and they want objectivity. They want to know that they can trust us and our data. With the Blue Yonder category management solutions, we’re able to provide a factual basis to show the real value we’re adding – and demonstrate how we arrived at our plans. Our retail partners can see exactly how we will both achieve success moving forward.”
From a historical perspective to a forward-looking view
“In the past, our plans were based on historical sales data. But in fast-moving categories like beer, wine and spirits, that’s not enough. By the time the shelves are set, demand has likely already changed. Blue Yonder enables us to leverage predictive analytics and modeling to forecast future demand movements and anticipate new consumer needs.”
Planning for very diverse product assortments
“Our product lines are large and diverse. Blue Yonder helps us rationalize our local assortments and determine which items add the most value. We can eliminate redundancies, focus on high-velocity and highly incremental SKUs, and take other actions that increase shelf productivity.”
Solution benefits
Expanded product categories and ranges, along with fast-moving consumer trends, mean that retailers need to constantly rationalize category SKUs. Space and floor planning solutions from Blue Yonder help Constellation Brands get the right product on the right shelf, at the right store, to meet the evolving needs of consumers. Instead of relying solely on an analysis of historic sales data, Constellation Brands can incorporate forward-looking, granular insights and predictive analytics to anticipate longer-term sales trends. Integrated category management solutions from Blue Yonder enhance visibility and collaboration, from planning through execution in the store, to support stronger partnerships with retailers and suppliers.
