Navigating Battery Demand in an Unpredictable EV Landscape

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Navigating battery demand in an unpredictable EV landscape

A previous blog post focused on the numerous challenges posed to the world’s automotive manufacturers by demand uncertainty, particularly to electric vehicles (EVs). The uneven global adoption of EVs makes it difficult for automakers to get the product mix right by channel and region as they simultaneously manufacture internal combustion engine (ICE) models, EVs and hybrids.

While EV demand volatility creates planning challenges across the supply chain, battery planning is especially fraught with complexity and risk. EV batteries get a lot of attention in the industry for their use of innovative materials, as well as manufacturers’ evolving designs and power technologies. Batteries are also in the headlines because their weight — 1000 pounds on average — is seen as a key engineering challenge. A heavier battery produces more power, but that weight also limits power efficiency and driving range.

From a production planning perspective, batteries are seen as critical for yet another reason. With their high development costs, long lead times, use of scarce materials, and transportation challenges related to hazardous materials, weight and sustainability, batteries represent a critical piece of the automotive planning and production puzzle.  

If they forecast too high, automakers end up with incredibly expensive, heavy component inventories on hand that require special handling and storage. Worse, that inventory is aging quickly, as battery innovation picks up speed. If the forecast is too low, manufacturers miss sales opportunities in an industry that’s recently seen declining revenue and margin.  

Navigate volatile demand in the auto industry

The automotive industry is in constant flux, with demand for ICEs, Hybrids, and EVs shifting unpredictably. Don't let volatility disrupt your business - discover the solution to survive here. 

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