Holiday delivery preferences shift globally

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Holiday delivery preferences shift globally

2025 is a fairly unusual year in terms of the context that surrounds consumers as they make their holiday shopping decisions. Results from the latest Blue Yonder Global Shipping survey show that shoppers around the world are adjusting their online shopping and delivery preferences according to tariff exposure, inflation and sustainability awareness. So what does that mean for posts and parcel carriers in 2025’s peak season and beyond?

Today we’ll look at three angles:

  • The changing context and how consumers are reacting
  • Consumer demand for alternative deliveries—if it’s worth their while
  • Speed, and consumer confidence in delivery promises

 

Sustainability drives new willingness

Bundling is great for parcel carriers, allowing them to increase drop density and make routes more efficient. It’s already part of the delivery proposition from some retailers, particularly those which are vertically integrated, owning both the retail experience and the logistics of delivery. (This is also sometimes offered by delivery apps which can coordinate additional stops—e.g., getting groceries added to your pizza delivery.)

So consumers clearly already have some appetite for bundling orders together and adding in the sustainability pitch convinces a majority of shoppers. 

Carriers and postal operators could look to offer this as a delivery option for retail clients or consumers, consolidating packages into a single delivery day. This could occur with multiple packages from one retailer, if pitched to the retailer as a delivery option, or from single packages spread across multiple retailers, if pitched to the consumer. 

Either way, this kind of proposition works best with a real-time view of orders combined with an accurate and personalized estimate of potential emissions savings.

Aside from bundling, consumers also expressed willingness to pay an offsetting price or receive deliveries later, for sustainability reasons. 

Let’s look at delivery speed first. Slower delivery speeds could be useful to help posts and parcel carriers to smooth out volume spikes and match demand to capacity more efficiently—connecting their own actual emissions data to delivery propositions, combined with real-time network and capacity visibility, they could offer a personalized delivery speed and emissions saving to consumers.

Offsetting contributions are perhaps a nice-to-have feature for consumers and might be relatively easy to implement, but they don’t necessarily drive any other efficiencies for parcel logistics.

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