Car Buyers Demand Personalization While Cost and Delivery Speed Remain Key

  • Car Buyers Demand Personalization While Cost and Delivery Speed Remain Key

Car Buyers Demand Personalization While Cost and Delivery Speed Remain Key

Blue Yonder's 2024 Automotive Personalization Survey surveyed consumers in the U.S., UK, France and Germany to gather insights on how trends in car personalization and concerns about how interest rates were impacting their car buying decision. The survey found that car buyers increasingly prioritize personalization while remaining sensitive to high interest rates and delivery times. Explore our infographic to see the key results!