The implementation of these retail tools helps PVH to better optimize sales in retail locations, improve productivity of its retail associates, and increase sell-throughs at retail. On the wholesale side, having a long-range forecast available at multiple levels gives PVH the ability to be more responsive and flexible with its orders.
PVH analyzed its gross margin planning and opportunities to be more aggressive in the market with Blue Yonder’s merchandise financial planning capabilities. Using the planning tools, PVH could create models that also allowed it to be flexible by store and region.
PVH found that it has better inventory control, plus greater collaboration across teams, better compliance to plan and better decision making overall.
According to PVH Chief Information Officer, “When our users, the people who are using the tool, have told us we’ve given them something that provides better insights, allows them to make better and different decisions, and also makes their job easier, it’s a home run for anybody that delivers technology.”
As a strategic business partner for more than 15 years, Blue Yonder continues to contribute tangible benefits to PVH. “We believe they’re the best in the industry,” says Chief Information Officer, PVH. “Their partnership and their willingness to work with PVH — they’re open to our ideas. We really believe that Blue Yonder is a strategic partner, and they’ve proven that every day that we operate with them.”
