Nestlé Purina Petcare is the leading manufacturer of pet care products with over 90 years in the industry. Nestlé Purina's Training Manager, Gene Feldman talks with Sarah Barnes-Humphrey, ICON reporter, to discuss the success Nestlé Purina has seen with Blue Yonder solutions. Gene discusses Nestlé Purina's drive to try new, innovative technologies. Nestlé Purina is using Blue Yonder to gain valuable shopper data and retail insights. With this data and new technology, Nestlé Purina has created better, more profitable product shelves to scale. In the “Supply Chain’s Digital Disruptors” Blue Yonder Live session, Nestlé Purina Petcare’s Sean Fitzgerald, Vice President, and Gene Feldman sit down with Blue Yonder’s CRO Corey Tollefson to share how the company is transforming its category management with the help of Blue Yonder. Also, hear how Blue Yonder, Nestlé Purina Petcare and Microsoft have partnered to take category management to the metaverse during Microsoft Inspire 2023.
- Nestle Purina