Campbell's

  • Campbell's

Campbell

Campbell Snacks Sees 20% Reduction in Planogram Generation Time with Blue Yonder Retail Planning 

Campbell’s Snacks division manages a diverse portfolio of hundreds of bakery products, along with nationwide store displays ranging from eight to 56 feet. Updating space plans manually took 10 weeks and involved frequent employee overtime. By automating this process, Blue Yonder’s planogram generator has decreased new planogram production time by 20% — and reduced the time to update existing plans by 30%. As a result, Campbell is more responsive to changing consumer demand.