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A data-driven process, for greater planning accuracy
“Instead of relying on planners’ intuition and manual analysis, Blue Yonder’s planogram generation solution is driven by data about store fixtures and configurations, product attributes, local sales and merchandising strategies. We can now execute customized, store- or cluster-specific plans on a massive scale that have a higher probability of success, based on objective decision making.”
A more positive work environment
“Our employees are our greatest asset, and the manual process of generating thousands of unique planograms required significant overtime. Our planners initially thought our categories were too complex to lend themselves to automation — but Blue Yonder supports a three-step process of basic template generation, customization and publication that accommodates even the most challenging products.”
Solution benefits
Automation and data science drive accuracy and improve space planning efficiencies at Campbell’s, so the company can respond rapidly to ongoing changes in demand. Buying insights, store layouts, and space and shelf availability are combined with shopper intelligence to precisely match planograms to local shopper needs. Blue Yonder’s planogram generator helps Campbell’s manage 100 bakery brands and 750 items, many of them local, across the entire US geography. It eliminates manual labor, rework and employee overtime. Blue Yonder supports increased profitability and sales growth for the company’s bakery product line by prioritizing the space devoted to high demand offerings that will increase revenue and maximize financial return.
