During the pandemic, the situation changed every few days as new protective measures were taken by governments. These fluctuations had unprecedented effects on customer demand as well as on the supply chain, and the entire fashion retail industry was heavily impacted. But leveraging Blue Yonder’s lifecycle pricing capabilities bonprix achieved the flexibility and reactiveness retailers needed, especially during times of crisis. Was able to quickly respond to changes in the market, stock and incoming orders, lifecycle pricing analyzes data to propose the prices that fully matched bonprix’s expectations and business objectives.
- bonprix