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“Blue Yonder’s solutions in category management, as well as space and floor planning, allow Alnatura to make more accurate space allocation decisions, even for challenging categories like fresh foods. By leveraging customer insights and robust analytics, Alnatura can maximize the productivity of available selling space to drive revenue growth, including a 4% increase in fresh food sales.”
Increased efficiency in both planning and store-level execution
“The planning automation provided by Blue Yonder has made it easier and faster to not only generate plans, but to execute them at the store level. Our Blue Yonder platform supports a connected category review process that optimizes our product assortments and shelf executions. The store-level adoption and execution of planograms has increased by 30% thanks to Blue Yonder.”
Meeting changing consumer needs with speed and accuracy
“Category management is the heart of all retail processes, especially in today’s fast-changing environment. So it’s critical for Alnatura to implement advanced technology that enables each store to meet its unique, local needs. As those needs evolve over time, Blue Yonder supports speed and responsiveness in adapting our plans.”
Solution benefits
Blue Yonder’s industry-leading space and floor solutions, including Planogram Generator, enable Alnatura to build store-specific, space-aware, consumer-centric planograms that meet local demand — with minimal inventory investments. Blue Yonder category management solutions leverage granular shopper insights, data analytics and automation to increase the accuracy and profitability of available space. Buying insights, store layouts, space and shelf availability are combined with category intelligence to grow shopper loyalty and increase basket size. Integrated within the Luminate Commerce portfolio, Blue Yonder solutions empower Alnatura’s category managers and space planners to work in collaboration, with complete visibility, resulting in increased revenues and availability.
