価格最適化

高い精度、インテリジェンス、自動化によって価格を最適化

予測困難な需要、市場変化の速さ、膨大な量のデータが存在する世界では、小売業者にとって適切な価格設定を行うことは非常に重要です。消費者の期待に応えるためには、需要に影響を与える要因を理解し、それを考慮した価格戦略を立案する自動化されたインサイトが必要です。価格最適化ソリューションは、AI・機械学習を活用し、人間の能力を超えた詳細なレベルで需要要因を特定し、通常の売価設定や販促価格、マークダウンなど、商品のライフサイクル全体にわたって最適な価格設定を行います。

Lifecycle Pricing


Improve your competitive position in the market by treating all items as key value items through AI-enabled automated dynamic pricing.

Strategically manage prices across channels over the lifecycle of your items using AI that measures volatile customer demand and changing price elasticity.

Make smart pricing decisions across the product lifecycle from launch to markdowns and maximize product margin, newness and reduce inventory aging.

Improve your markdown cadence and profitability through AI that understands the relationship of weather, seasonality, events and price elasticity.

Reduce in-store labor and waste using AI that intuitively understands the price elasticity in each store alongside weather and customer shopping habits.

Fulfill your Pricing Potential with Blue Yonder

Improved margin

Replace inflexible rules that can overestimate changing price elasticity with automated pricing to drive profits.

Cross-channel price consistency

Create synergy and avoid inconsistent pricing across channels with strategic AI pricing.

Reduced waste

Utilize AI pricing to gain a better understanding of customers, reduce excess stock and avoid waste.
Merchandiser

Better channel alignment

Align channels and balance competing goals such as margin & sell through, or revenue & waste.

Reduced in-store efforts

Eliminate unnecessary and unproductive price changes with intelligent pricing solutions.

Reduced waste

Utilize AI pricing to gain a better understanding of customers, reduce excess stock and avoid waste.

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