The Retailer of the Future: Three Key Trends
The past decade brought significant changes to the retail landscape. As tech-savvy consumers gained purchasing options and mega-retailers began to offer same-day or next-day delivery, traditional retailers found themselves challenged to not only differentiate themselves, but survive. The bad news? These dynamics will continue, and the pace of change will accelerate, in the 2020s and beyond. The good news? Just as advanced technology has opened new opportunities for consumers, it can help every retailer win in the future. Here’s a look at how the role of the retailer will continue to evolve in response to three critical trends and how technology can help.