Birla Carbon Enhances Sales & Operations Planning Efficiency With Blue Yonder’s Supply Chain Solution

Birla Carbon, one of the leading manufacturers and suppliers of high-quality carbon black solutions globally. They manufacture different grades of carbon black for consumption in various products like tyres, automotive weather strips & belts, plastics parts, inks and sealants. Madhavi Kanumoory, Chief Digital Officer, discusses how Blue Yonder is helping the carbon manufacturer leapfrog multiple levels of supply chain maturity curve with integrated planning, advanced problem solving and industry best practices build in to the planning solution itself.