Lifecycle Pricing

Optimize Pricing with Precision, Intelligence and Automation

In a world of unpredictable demand, crushing speed of market changes, and unmanageable amounts of data, getting pricing right is key for retailers. To meet expectations, they need automated insights to understand what factors influence customer demand and then use that data to set pricing strategies. Luminate Pricing leads the way in optimizing pricing across the product lifecycle, with a more granular decision-making level than humans are capable. Powered by artificial (AI) and highly honed machine learning (ML), it understands the influencing factors and makes optimal pricing decisions.

Lifecycle Pricing


Improve your competitive position in the market by treating all items as key value items through AI-enabled automated dynamic pricing.

Strategically manage prices across channels over the lifecycle of your items using AI that measures volatile customer demand and changing price elasticity.

Make smart pricing decisions across the product lifecycle from launch to markdowns and maximize product margin, newness and reduce inventory aging.

Fulfill your Pricing Potential with Blue Yonder

Improved margin

Inflexible rules can overestimate changing price elasticity and drive down margin. Improve profit with automated AI pricing.

Cross-channel price consistency

Traditional pricing approaches can create inconsistent prices across channels. Create synergy with strategic AI pricing. 

Waste reduction

Pricing that doesn't consider inventory risks having excess stock. Better understand customers and avoid waste with AI pricing.

Improved margin

Inflexible rules can overestimate changing price elasticity and drive down margin. Improve profit with automated AI pricing.

Reduced in-store efforts

Traditional pricing systems can result in unnecessary price changes. AI pricing eliminates unproductive price changes.

Waste reduction

Pricing that doesn't consider inventory risks excess stock.  Better understand customers and avoid waste with AI pricing.

Costruito su Luminate

La piattaforma di fulfillment digitale #1 al mondo

Aggiornamenti e approfondimenti da Blue Yonder