Lifecycle Pricing
Ottimizza il pricing con precisione, intelligenza e automazione
.In un mondo in cui la domanda è imprevedibile, il mercato cambia con estrema velocità e in modo repentino, e il volume di dati diventa sempre più difficile da gestire, essere in grado di stabilire i prezzi giusti è fondamentale per i retailer. Per soddisfare le aspettative, servono informazioni automatizzate che aiutino a capire quali fattori influenzano la domanda e che possano essere utilizzate per impostare le strategie di pricing. Luminate Pricing è all'avanguardia nell'ottimizzazione del pricing in tutto il ciclo di vita del prodotto, e offre un livello decisionale molto più granulare rispetto ai processi manuali. Basato su intelligenza artificiale (AI) e tecnologie di machine learning (ML) altamente affinate, è in grado di comprendere i fattori che influiscono sul pricing e di prendere decisioni ottimali.
Lifecycle Pricing
Improve your competitive position in the market by treating all items as key value items through AI-enabled automated dynamic pricing.
Strategically manage prices across channels over the lifecycle of your items using AI that measures volatile customer demand and changing price elasticity.
Make smart pricing decisions across the product lifecycle from launch to markdowns and maximize product margin, newness and reduce inventory aging.
Ottieni il massimo dal pricing con Blue Yonder
Improved margin
Inflexible rules can overestimate changing price elasticity and drive down margin. Improve profit with automated AI pricing.
Cross-channel price consistency
Traditional pricing approaches can create inconsistent prices across channels. Create synergy with strategic AI pricing.
Waste reduction
Pricing that doesn't consider inventory risks having excess stock. Better understand customers and avoid waste with AI pricing.
Improved margin
Inflexible rules can overestimate changing price elasticity and drive down margin. Improve profit with automated AI pricing.
Reduced in-store efforts
Traditional pricing systems can result in unnecessary price changes. AI pricing eliminates unproductive price changes.
Waste reduction
Pricing that doesn't consider inventory risks excess stock. Better understand customers and avoid waste with AI pricing.
“We chose to partner with Blue Yonder for two main reasons. Technology-wise, they offer state-of-the art software capabilities, and they have enormous experience in the domain of data science. Business-wise, they were able to perfectly understand our business needs and translate them into a data-driven model for recommending pricing changes.”
–– Katrin Starke, Head of Business Development and Innovation Leader, ORSAY
"Blue Yonder’s Lifecycle Pricing reacts fast to the highly volatile demand fluctuations of our clients in the current situation."
VP Merchandise Controlling/Projects & Systems, bonprix
