Lifecycle Pricing
Optimize Pricing with Precision, Intelligence and Automation
In a world of unpredictable demand, crushing speed of market changes, and unmanageable amounts of data, getting pricing right is key for retailers. To meet expectations, they need automated insights to understand what factors influence customer demand and then use that data to set pricing strategies. Luminate Pricing leads the way in optimizing pricing across the product lifecycle, with a more granular decision-making level than humans are capable. Powered by artificial (AI) and highly honed machine learning (ML), it understands the influencing factors and makes optimal pricing decisions.
Lifecycle Pricing
Improve your competitive position in the market by treating all items as key value items through AI-enabled automated dynamic pricing.
Strategically manage prices across channels over the lifecycle of your items using AI that measures volatile customer demand and changing price elasticity.
Make smart pricing decisions across the product lifecycle from launch to markdowns and maximize product margin, newness and reduce inventory aging.
Fulfill your Pricing Potential with Blue Yonder
Improved margin
Inflexible rules can overestimate changing price elasticity and drive down margin. Improve profit with automated AI pricing.
Cross-channel price consistency
Traditional pricing approaches can create inconsistent prices across channels. Create synergy with strategic AI pricing.
Waste reduction
Pricing that doesn't consider inventory risks having excess stock. Better understand customers and avoid waste with AI pricing.
Improved margin
Inflexible rules can overestimate changing price elasticity and drive down margin. Improve profit with automated AI pricing.
Reduced in-store efforts
Traditional pricing systems can result in unnecessary price changes. AI pricing eliminates unproductive price changes.
Waste reduction
Pricing that doesn't consider inventory risks excess stock. Better understand customers and avoid waste with AI pricing.
“We chose to partner with Blue Yonder for two main reasons. Technology-wise, they offer state-of-the art software capabilities, and they have enormous experience in the domain of data science. Business-wise, they were able to perfectly understand our business needs and translate them into a data-driven model for recommending pricing changes.”
–– Katrin Starke, Head of Business Development and Innovation Leader, ORSAY
"Blue Yonder’s Lifecycle Pricing reacts fast to the highly volatile demand fluctuations of our clients in the current situation."
VP Merchandise Controlling/Projects & Systems, bonprix
