Nestle Purina Creates Profitable Shelves to Scale
Nestle Purina's Gene Feldman sits down and talks with Sarah Barnes-Humphrey, ICON reporter, to discuss the success Nestle Purina has seen with Blue Yonder solutions. Nestle Purina is a pet care company with over 90 years in the industry. Nestle Purina is consistently a top seller of pet nutrition year over year and the leading pet care company in the U.S. by sales, volume, and market share. As Nestle Purina's Training Manager, Gene discusses Nestle Purina's drive to try new, innovative technologies. Nestle Purina is using Blue Yonder to gain valuable shopper data and retail insights. With this data and new technology, Nestle Purina has created better, more profitable product shelves to scale.