End-to-End Category Management Best Practices
Category Management was created in the 90’s aiming to develop relationships between retailers and suppliers, however, the scope and objectives differ significantly from one retailer to another. Even today the number of organizations considering Category Management as a “Planogram Factory” remains high. It should really be considered as a strategic path for growth by both retailers and suppliers because they serve the same customer – their shopper! Setting up the right strategy becomes a win-win process.