Blue Yonder’s Planogram Generator Helps Campbell’s Reduce Planning Time by 20%

Campbell’s Snacks division includes a robust Breads product line, with 750 distinct items sold under 100 brands. Planners need to continuously update over 4500 planograms as demand changes — a process that historically took up to 10 weeks of manual work and involved frequent employee overtime. Blue Yonder’s planogram generator has automated this process and reduced plan production time by 20%. JP Lascalere, Director of Category Leadership, describes how this automated solution enables Campbell’s to be more customer-centric, adaptive and innovative.