Category Management Innovations During Unpredictable Disruptions

As the world continues to face challenges such as the COVID-19 pandemic and historic inflation, retailers and CPG companies need to adapt to customers’ new buying habits. In this CMA webinar, retailers and consumer packaged goods (CPG) companies can learn innovative category managemement strategies including using data and technology to understand consumer behavior, having agile supply chains to respond to disruptions, maintaining effective partnerships through communication and transparency, and incorporating sustainability and social responsibility to build consumer trust and loyalty.