Forbes: Micron Is an Exemplar of What a Supply Chain Transformation Should Look Like

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Forbes: Micron Is an Exemplar of What a Supply Chain Transformation Should Look Like

Forbes contributor Steve Banker highlights how Blue Yonder customer Micron Technology was able to reimagine, repurpose and transform its supply chain. Read more at Forbes.


I’ve talked to companies that implement supply chain software as a way of triggering a digital supply chain transformation. In some cases, these companies have a hard time articulating what “digital transformation” means to them, what their “to be” supply chain will look like, or even what their company’s strategic goals are. I worry about these companies’ improvement journey.

In contrast, I talked to Shiva Esturi, the vice president of global supply chain management at Micron Technology. Micron was three years into their supply chain transformation before they even began implementing a supply planning optimization solution from Blue Yonder. Blue Yonder’s solution did significantly improve their capabilities, but their focus on a new strategy, processes, data quality, and training drove most of the improvements that Micron experienced. Micron serves as an exemplar for what a supply chain digital transformation should look like.

About Blue Yonder

Blue Yonder is the world leader in end-to-end digital supply chain transformation. With a unified, AI-driven platform and multi-tier network, Blue Yonder empowers businesses to operate sustainably, scale profitably, and delight their customers — all at machine speed. A pioneer in applying AI solutions to the most complicated supply chain challenges, Blue Yonder’s modern innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers to confidently navigate supply chain complexity and disruption. blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.