Tallink Keeps Pricing and Revenue Ship Shape
Tallink, the Baltic Sea region’s leading provider of premium mini-cruise and passenger transport services. With travelers searching for the best cost and value online, it’s critical for pricing to evolve in real-time with market conditions. But the abundance of last-minute travel bookings makes it difficult to make effective pricing decisions without an automated revenue management system. Tallink selected Blue Yonder for this task and experienced up to 8% improvement in utilization.