Assortment Optimization - Powered by dunnhumby

Consumers are more informed and savvier than ever, making it a challenge to deliver on customer expectations. Staying on top of ever-changing retail trends can quickly inundate your company with customer data. How can you analyze and gain business insight from all this data? How can you integrate this insight into your merchandising strategy and processes? 

Today’s customer-centric environment requires a solid assortment planning process, driven by customer data science. Thanks to the partnership between JDA and dunnhumby, that’s now possible. Watch the video to learn how JDA Assortment Optimization - Powered by dunnhumby can help your organization deliver superior customer experiences.