JDA Voice of the Category Manager: Survey Highlights Presentation


In today’s highly competitive, omni-channel market, companies are realizing the path to success hinges on their ability to understand consumer behavior. Retailers and manufacturers can unlock significant competitive advantage by leveraging consumer insights to make category decisions and create localized merchandising assortments. The Voice of the Category Manager survey, conducted by JDA, reveals findings from nearly 100 professionals responsible for category management and merchandising activity in North America. Todd McCourtie, Senior Solutions Strategy Director at JDA, briefed executives on the Voice of the Category Manager survey highlights at the 2017 CMA conference.