REI Empowers Customers with Choice Using Blue Yonder Order Management Microservices

REI is a specialty outdoor retailer and the nation’s largest consumer co-operative with a growing community of over 23 million lifetime members and more than 182 stores. REI is on a mission to put the customer at the center of everything they do from improving the customer journey to meeting their values with sustainable options. Amit Kulkarni, Technology DVP at REI describes how they are taking friction out of the omni-channel experience, bringing visibility to a wide array of fulfillment options, and optimizing accurate delivery dates that customers can confidently trust, all while empowering their customers with choice.