Chief Marketing Officer
As Chief Marketing Officer, Kevin Iaquinto is a focused on delivering big ideas. He can usually be found leading a brainstorming session with his team for a new approach or campaign. Kevin believes passionately in Blue Yonder’s mission to empower every person and organization on the planet to fulfill their potential.
Kevin and his team create demand, awareness and content for Blue Yonder’s leading cloud solutions and platform by utilizing a variety of traditional and modern marketing approaches. Innovative digital marketing campaigns, in-person and digital events, data-driven ABM approaches, supported by creative storytelling and targeted messaging, to deliver big returns for the business.
Kevin has a 20+ year award-winning streak of accelerating enterprise b2b companies growth to category leadership. From 2000 to present day, he led marketing at enterprise software companies including Manugistics (acq. JDA/Blue Yonder), webMethods (acq. Software AG), Deltek (acq. Thoma Bravo), and now Blue Yonder (acq. Panasonic). In a time of unprecedented technology driven innovation, Kevin has led teams that mastered shifts in on-prem sales to SaaS, category creation, vertical selling strategies, building culture and awareness, demonstrating thought leadership and revenue growth to beat the competition.
In early 2020, Kevin led the company’s re-banding from JDA Software to Blue Yonder. And the company is now officially #AllinonBlue.
4 Questions with Kevin:
- What excites you most about working at Blue Yonder?
I have to say it’s the culture. We have great, unique culture at Blue Yonder – one of the best I have been a part of. Our associates are very transparent, apolitical, trusting, smart, and collegial - making it a fun place to work!
- In your view, how do supply chains save the world?
Supply chains save the world by minimizing carbon footprint, reducing wasted labor, and lessening the amount of unused inventory that might affect the environment in a negative way. An autonomous supply chain allows companies make smarter decisions on these fronts and fulfill the company’s objectives in the most profitable and sustainable ways.
- If you weren’t in supply chain, what would your dream job be?
I would like to be a member of a rock band!
- What’s your personal mission statement/mantra?
I live by Winston Churchill’s famous words: “We make a living by what we get, but we make a life by what we give.”