bonprix Strategically Steers Pricing During Pandemic

With COVID-19, the situation changes every few days as new protective measures are taken by governments. These fluctuations have unprecedented effects on customer demand as well as on the supply chain, and the entire fashion retail industry is heavily impacted. But leveraging Blue Yonder’s lifecycle pricing capabilities bonprix achieved the flexibility and reactiveness retailers need, especially during times of crisis. Able to quickly respond to changes in the market, stock and incoming orders, lifecycle pricing analyzes data to propose the prices that fully matched bonprix’s expectations and business objectives.