The Sustainable Store of the Future

The Wall Street Journal

As shoppers slowly head back to brick-and-mortar stores, new habits and new expectations for what true omnichannel is all about are taking center stage. Retailers that survived a year of baptism by fire are gearing up for commerce in 2021 and beyond by altering physical store layouts, providing customer-centric convenience and reimagining experience centers.

During the pandemic, retailers had a chance to accelerate tech initiatives and experiment with new ways of serving customers. From pop-up shops to live streaming events to using stores as fulfillment centers, the barriers across physical and e-commerce blurred, and it became clear that the shift to digital was underway.

One year later, let’s revisit how retail has changed, consider which trends that emerged will stick and see what the store of the future will look like.

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