Chief Marketing Officer
As Chief Marketing Officer, Kevin Iaquinto lives for the big idea! He can usually be found leading a brainstorming session with his team for a new approach or campaign. Curious, creative and compassionate, these “3 C” qualities are revealed in his approach to his work and his team at Blue Yonder.
Kevin believes the role of the Marketing organization is to help Blue Yonder deliver on its promise to help customers and associates alike fulfill their potential.
Kevin and his team evangelize the brand and create demand for Blue Yonder’s leading solutions and platform by utilizing a variety of traditional and modern marketing approaches. Innovative digital marketing campaigns, in-person and virtual events, and data-driven personalized approaches, supported by creative storytelling and targeted messaging, deliver big returns for the business.
Moving with agility and velocity, in early 2020, Kevin led the company’s renaming and rebranding efforts, followed closely by the transformation of the company’s annual customer conference, ICON, and developer conference, DEVCON, from in-person to virtual – garnering more than 5,000 attendees.
Kevin enjoys the outdoors and most days you can usually find him hiking, biking, and playing golf or tennis with his family.
4 Questions with Kevin:
- What excites you most about working at Blue Yonder?
I have to say it’s the culture. We have great, unique culture at Blue Yonder – one of the best I have been a part of. Our associates are very transparent, apolitical, trusting, smart, and collegial - making it a fun place to work!
- In your view, how do supply chains save the world?
Supply chains save the world by minimizing carbon footprint, reducing wasted labor, and lessening the amount of unused inventory that might affect the environment in a negative way. An autonomous supply chain allows companies make smarter decisions on these fronts and fulfill the company’s objectives in the most profitable and sustainable ways.
- If you weren’t in supply chain, what would your dream job be?
I would like to be a member of a rock band!
- What’s your personal mission statement/mantra?
I live by Winston Churchill’s famous words: “We make a living by what we get, but we make a life by what we give.”